Friday, November 14, 2008

The Long Tail

When I wondered who on Twitter is talking (sorry, can't bring myself to say "tweeting") about software engineering, a colleague referred me to Chris Anderson’s theory about the long tail—here’s the original article as it applies to the digital entertainment economy. He also has a blog.

…meet Robbie Vann-Adib, the CEO of Ecast, a digital jukebox company whose barroom players offer more than 150,000 tracks - and some surprising usage statistics. He hints at them with a question that visitors invariably get wrong: "What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month?"… But the right answer, says Vann-Adib, is 99 percent.